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The Bio-Based Economy Needs a Re-Brand

9:12 AM MST | November 23, 2011 | Oliver Cann

The bio-based economy is at a critical juncture. Unfortunately for anyone that believes in its vast potential for setting the world on a sustainable, prosperous future, it is not clear which path it will take next. It’s October 28. We’re in Amsterdam, at the European Forum for Industrial Biotech, Europe’s leading conference for industrial biotech. The mood is upbeat: numbers are up and there is a frisson in the conference hall and break-out areas. The meeting ‘pods’ are all in use. And there’s much to talk about. Second...

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