Xiameter Modifies Approach in Regional Markets

Xiameter, Dow Corning’s online sales hub that sells silicones at a discount to customers who require no technical service, says that increasing sales in emerging regions has prompted it to adjust its business processes to meet the needs of individual markets. However, “our foundation and principles are the same globally,” in that the company offers all customers “market prices, reliable delivery, and high quality,” says Shelley Bausch, Xiameter’s executive director. The “no frills” site has grown since its 2002...

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