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Clear Pricing Plan A Boon for Business, Experts Say

2:51 PM MDT | April 6, 2009 | Vincent Valk

Developing and executing a clear pricing strategy is a crucial component of success and can help companies emerge strongly from the difficult economy, say Paul Adair of Vendavo and Doug LeRoy of Lord Corporation. Adair and LeRoy spoke at CW and SAP’s webcast “Pricing in a Downturn: How Chemical Companies Can Protect Margins With Effective Pricing,” held late last month. Adair and LeRoy recommend developing a playbook to determine which customers are making the biggest contributions to margins. “Repeatable performance comes from a...

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