CRM Software Helpful to Sales Teams, Experts Say

Arch Chemicals' implementation of customer relationship management (CRM) software has been a significant boon to its sales force, speakers at CW's recent webcast, Driving Profitable Growth Through CRM Software, say. The software has enhanced the productivity of Arch's sales team, says Arch chief information officer Al Schmidt. Implementing the software did involve some challenges, however, the system is now widely accepted in the company, he adds. Arch was looking for a CRM software platform that could be deployed across multiple business units and geographical...

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