Webcast: Chemical Industry Lags in Customer Differentiation

The global chemical industry is "historically a laggard" in differentiating amongst customers who may have different needs, says Goetz Erhardt, senior director/management consulting service line at Accenture (Dublin). Erhardt spoke last Tuesday on CW's webcast, Strategies for the Chemicals Sector: How to Become Customer Smart. Speakers said that there are a number of steps chemical companies can take to achieve a better understanding of customers' needs. A survey of 1,200 chemical industry respondents conducted by Accenture, ACC and TruePoint...

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