What Chemical Firms Can Learn From 'The Office'

Accenture's research on the preferences of chemical customers revealed many interesting things. Chief among them, probably, was that price does not trump all: product quality and reliability ranked as the most important attributes companies consider when choosing as supplier. But price remains important. Buyers ranked price as the ninth-most important attribute, whereas suppliers ranked it a lowly twenty-sixth. I'll be honest: there's a hint of a self-serving attitude in this finding. I'm reminded of an episode of the sitcom The Office (the U.S. version, not the...

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