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What Chemical Firms Can Learn From 'The Office'

9:52 AM MDT | September 15, 2010 | Vincent Valk

Accenture's research on the preferences of chemical customers revealed many interesting things. Chief among them, probably, was that price does not trump all: product quality and reliability ranked as the most important attributes companies consider when choosing as supplier. But price remains important. Buyers ranked price as the ninth-most important attribute, whereas suppliers ranked it a lowly twenty-sixth. I'll be honest: there's a hint of a self-serving attitude in this finding. I'm reminded of an episode of the sitcom The Office (the U.S. version, not the...

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