Fresh Strategies for the Chemical Sector: Customer Relationship Management as the Catalyst to Becoming Customer Smart

This is a guest post by Accenture's Goetz Erhardt. You can learn more about CRM in chemicals at our FREE webcast on Tuesday, May 10. Click here to register. Building leaner and more cost-effective businesses has become standard industry practice for chemical companies.  As companies seek additional ways to build competitive advantage, generate new sources of revenue, and increase profitability, management attention is shifting from asset-based process improvement initiatives to an intense focus on what customers truly value. The...

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