IHS Chemical Week

Services :: Consulting

Business Growth Still a Priority, Survey Says

3:01 PM MDT | March 16, 2009 | Vincent Valk

A SpecialChem survey of about 570 marketers in chemicals and plastics companies found that 51% say business growth remains a priority this year. This in spite of the recession, say marketing and innovation experts Phil Allen and Kevin Weir, who cited the survey in an article on marketing and innovation integration in the chemicals sector. Companies tend to reduce spending for marketing and innovation during economic downturns, Allen and Weir say, even though such spending yields long-term results in terms of EBIT and share value. Risk-averse behavior leads to a...

This information is only available to Chemical Week subscribers.

Username:
Password:

Forgot your user ID or password?
Click here to have it sent to you.

Risk Free Trial

Email Address

First Name

Last Name

Click here to register and get your RISK-FREE access to chemweek.com

Not an IHS Chemical Week
24/7 member yet?

Here's why you should be:

  • Searchable online archive access of the last 2 years of Chemical Week.
  • Print or digital magazine subscription
  • Price and market change alerts
  • Economic data and statistics
  • Buyers' Guides
  • Webcasts | whitepapers

 

 

 













 
contact us | about us | customer care | privacy policy | sitemap | advertise

ihsCopyright © 2012 IHS, Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.

North Asia Russia Southeast Asia China India/Pakistan Middle East Eastern Europe Western Europe Central America Canada USA Australia/New Zealand South America Africa