Specialty Strategies

Specialty chemical innovation today is less focused on big breakthrough products than it is on formulating a product or tweaking existing molecules in a way that can help customers differentiate themselves, as this week's cover story shows (p. 23). “The focus of innovation is shifting from individual chemicals to customized products,” says BASF chairman Kurt Bock. Nearly every CEO at a specialty or diversified chemical maker now casts their companies as “solutions” providers or “problem solvers.” Dow Chemical recently launched...

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