Roundup Reset

Monsanto’s decision to reset commercial strategy for Roundup puts one of industry’s finest cash cows out to pasture ( p. 8). “The reality that Chinese glyphosate capacity is profoundly overbuilt” is forcing the company to price Roundup nearer to generics and simplify the product line, Monsanto says. Roundup-branded glyphosate, commercialized by Monsanto in 1976, is one of the few blockbuster molecules developed by industry since the early 1970s. Methyl-tert butyl ether (MTBE), invented by Arco Chemical in the 1960s and commercialized in...

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