Making Green Pay Off

Chemical makers are ramping up green chemistry efforts, spurred by many factors, including regulation, a desire for renewable feedstocks and materials, and public demand for greener and more environmentally friendly products. One challenge for producers, however, is that customers demand products that cost the same as traditional materials. This makes it tough for producers to cover the cost of development. “Customers want a green product but say I’m not going to pay a penny extra,” Rohm and Haas v.p. and chief technology officer Gary Calabrese...

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