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Chemical Week Magazine :: Specialty Chemicals

Shifting Priorities in a Resilient Business

7:39 AM MDT | June 15, 2012 | —Vincent Valk

The global flavors market has proven fairly resilient amid the economic ups and downs of recent years, but shifting consumer preferences are driving some changes in corporate strategy and product development, executives say. Increased demand for natural products and raw materials has driven new product formulations as consumers grow more health conscious. Meanwhile, growth in emerging economies is leading to large sales gains in those countries. “There has been a general increase in consumer demand for food and beverage products containing natural...

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