New Dow Polymer Enables Reduction in TiO2 Content

Dow Chemical says it has developed a pre-composite polymer technology that enables paint formulators to use up to 20% less titanium dioxide (TiO2) in their paints while improving quality. Commercial application of the technology, marketed under the trade name Evoque, will initially target the water-borne acrylic architectural house paints market. Dow expects the technology to be available by 2012. Evoque polymers surround and attach to the surface of TiO2 particles, forming a composite that improves TiO2 dispersion. “This is a game-changing technology that will...

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