ACI 2012: Recovery, New Products Lift Outlook

The prospects for improved cleaning products demand in 2012 and opportunities to outperform by providing improved products topped conversation at the American Cleaning Institute’s annual meeting, held recently in Orlando, FL. Clean Outlook: Soapers remain cautious but are seeking a performance edge from ingredient suppliers. Customers remain cautious but are still seeking solutions that will help differentiate products, says Gabriel Tanbourgi, president/BASF’s care chemicals unit...

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