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Chemical Week Magazine :: Other
SURVEY: Only 26% of Chemical Companies Have Effective Marketing Strategy
2:46 AM MST | January 21, 2009 | Alex Scott
A recent study by marketing strategy group GEMS Europe (Zug, Switzerland) has identified that only 26% of chemical companies have a fully effective strategic marketing program. The study featured a survey of 264 businesses. Most of those companies surveyed were chemical and plastics companies. The survey identified that 50% of companies are “strategic strugglers.” Companies in this category recognize the need for strategic marketing but are held back by restrictive thinking within their companies, says Phil Allen, president of GEMS Europe...
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