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Innovation remains key to plastics growth Redefining strategy around consumer needs

12:08 PM MDT | June 24, 2013 | —Francinia Protti-Alvarez in Mainz

Innovation will be a key theme at the K 2013 plastics and rubber trade fair at Düsseldorf later this year. Total, Clariant, PolyOne, and DSM—a few of the chemical and polymer companies presenting at a pre–K 2013 press conference held at Mainz, Germany earlier this June—highlighted inovation as a key growth driver. How innovation and the development of materials address resource scarcity, as well as the needs for energy savings and environmental sustainability, were among the issues leading the discussion at the pre-K event. Chemical and...

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