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Chemical Week Magazine :: Cover Story
Who do you trust? Chemical makers forming poor bond with public
9:44 AM MDT | May 31, 2013 | —Robert Westervelt
The chemical industry ranks 15th out of 18 business sectors in terms of public trust in the 2013 Edelman Trust Barometer, an annual survey of 26,000 respondents across 26 countries conducted by the public relations firm. The chemical industry is trusted by 51% of respondents to do what is right, according to the survey. Only media, banks, and financial services firms receive lower scores (top graph). Edelman has conducted the survey for 13 years, and this is the first year chemicals is included as one the sectors measured in the survey. There are some positive...
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