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Chemical Week Magazine :: Cover Story

Soaps and detergents: Consumers remain cautious

1:21 PM MST | January 17, 2014 | —Rebecca Coons

Soapers are facing a number of headwinds in 2014, including slower economic growth in emerging markets and cautious consumer spending in the United States. Consumer product companies say innovations that offer value to customers can help grow market share. Soap and detergent manufacturers forecast modest growth in 2014 as they grapple with decelerating growths in emerging markets and tepid volumes in developed regions. “Worldwide, demand growth continues, although both developed and developing markets are challenged,” says Eric Schwartz, senior v.p...

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