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Chemical Week Magazine :: Cover Story

Soaps and Detergents: Stocking Up on Innovation

10:11 AM MST | January 22, 2010 | Kerri Walsh

Weak economic conditions have cut into consumer spending on household products, including laundry detergents. Producers are responding with more efficient production and by tapping into new end-use sectors, to maintain and expand market share. Slowing Growth* (in millions of dollars) Category 2008 total 2003-2008 CAGR1 % 2013 total 2008-2013 CAGR % Laundry detergents $50,389 8% $56,663 2% Bath and shower products 28,875 7 30,762 1 Hand dishwashing detergent 8,726 8 9,758 2 Automatic dishwashing detergent 3,899 9 4,420 3 *Global markets by sales. 1) Compounded...

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