Soaps and Detergents: Stocking Up on Innovation

Weak economic conditions have cut into consumer spending on household products, including laundry detergents. Producers are responding with more efficient production and by tapping into new end-use sectors, to maintain and expand market share. Slowing Growth* (in millions of dollars) Category 2008 total 2003-2008 CAGR1 % 2013 total 2008-2013 CAGR % Laundry detergents $50,389 8% $56,663 2% Bath and shower products 28,875 7 30,762 1 Hand dishwashing detergent 8,726 8 9,758 2 Automatic dishwashing detergent 3,899 9 4,420 3 *Global markets by sales. 1) Compounded...

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