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Chemical Week Magazine :: Cover Story

Soaps and Detergents Performance Trends Drive Demand

January 30, 2012 | —Lindsey Bewley and Rebecca Coons

Global consumption of detergents is expected to grow at or around GDP in 2012, producers say. The key developing regions of China, Eastern Europe, and India are expected to continue growing strongly, and market expansion in Western Europe and North America is forecast to be slow. “We would tend to overlay detergent demand growth on top of GDP growth,” says Eric Stouder, general manager/organics at Sasol. “In developed regions, that expectation is in the range of about 0%-2.5%, but much higher rates of 5% plus are expected in developing...

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