Soap and detergents: Sustaining growth in volatile markets

Leading consumer product companies say offering value to customers and product innovations that go beyond reformulations are keys to expanding share in increasingly competitive markets. While historically stellar GDP growth rates in emerging regions have begun to soften, executives say there is still plenty of room for the fabric, home, and personal-care sectors to grow. Performance improvement and product differentiation remain key issues for soap and detergent producers, as customers demand better-performing products at competitive prices. Market leaders are...

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