Managing Specialties: Resisting Commoditization

Specialty chemical makers are focusing on innovation and closer customer relationships in the ongoing effort to fight commoditization. Most products eventually become commoditized, but a robust innovation pipeline and deep understanding of customers’ needs can help companies maintain high-margin specialty products. Harlan: Dow’s scale a big advantage. Peribere: Product life cycles differ widely. Will: Customization a must in specialty chemicals. Wilson: Brand leadership gets FMC ‘a hearing.’ Depending on the application and the market...

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