Hanging Recession Out to Dry

Shifting consumer desires and market forces are challenging the soap and detergents industry to deliver more effective and greener products, and chemical suppliers continue to introduce new chemistries to support reformulation. Demand has returned or is close to pre-recession levels, although many formulators and suppliers express concern that a sharp spike in oleochemical prices could harm results. Global consumption of detergents is expected to increase annually by 2.1% through 2014, from more than 26 million m.t. in 2009, says IHS’s SRI Consulting (SRIC...

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