The Styrene Solution

Two Majors Link to Form a Leading Producer Gualdoni: Styrolution has probably 'the best team in the industry.' Styrolution (Frankfurt) was launched last month as a 50-50 joint venture between BASF and Ineos, the culmination of extended searches by both partners for a way to address challenges in styrenics. Among commodity plastics, polystyrene (PS) has been suffering from weak demand, high raw material costs, and overcapacity. Styrolution CEO Roberto Cesar Gualdoni comes from BASF’s styrenics division and points to the leading market position of...

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