IHS Chemical Week

Chemical Week Magazine :: Companies

Social Chemistry: Twitter Expands Web Engagement

11:40 AM MDT | June 1, 2012 | —Lindsay Frost

Use of social media platforms are growing at an exponential rate in the digital age. The chemicals industry is no exception, with 35 of the 50 largest companies in the CW Billion Dollar Club operating at least one Twitter account. From posting press releases, recruitment, to videos and pictures, Twitter has become a popular form for outreach and engagement. The popularity of social media platforms, including Twitter, extends from the immediacy of the technology, companies say. Breaking news, including product information and events, can reach audiences...

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