China Drives Rhodia’s Asia Strategy

Regional Expansion Through Organic and Inorganic Projects Rhodia celebrated recently the 30th anniversary of its entry into the Chinese market, and the company is due to pass a number of important landmarks this year and next in the development of its business in the country. These include the start-up of new capacity, a major acquisition, and a project to relocate plants from one site to another. China is spearheading Rhodia’s strategy to double its sales in Asia/Pacific to about €2 billion/year ($2.8 billion) by 2015. Chinese projects will also play a key...

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