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Chemical Week Magazine :: Business & Finance :: Europe/Mideast
Evonik to realign Creavis, its strategic innovation unit
6:44 AM MST | December 23, 2013 | Michael Ravenscroft
Evonik Industries says that it is realigning Creavis, its strategic innovation unit, as of 1 January 2014. The aim, according to Evonik, is “to enable Creavis to work faster, more flexibly, and more dynamically." Creavis's mission is to investigate topics new to Evonik that possess high business potential but that could also carry high risks. Creavis has initiated a new portfolio management unit, which will focus on identifying and assessing new innovation fields, looking at unconventional ideas for innovation that promise high market potential. The...
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