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Chemical Week Magazine :: Business & Finance :: Europe/Mideast

EPCA Annual Meeting: Industry Seeks a New Business Model

8:26 AM MDT | October 8, 2010 | Ian Young In Budapest

The chemical industry in Europe and other mature regions needs to develop a “new business model” based on new and enhanced value chains and technologies if it is to meet the challenge posed by long-term global trends and cope with shorter-term market discontinuities, says BASF board member Andreas Kreimeyer. Addressing the 44th European Petrochemicals Association (EPCA) Annual Meeting, held in Budapest last week, Kreimeyer said that “innovation is the key requisite for sustainable growth.” Innovation can extend existing value chains through new products...

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