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Chemical Week Magazine :: Business & Finance :: Europe/Mideast
EPCA Annual Meeting: Industry Seeks a New Business Model
8:26 AM MDT | October 8, 2010 | Ian Young In Budapest
The chemical industry in Europe and other mature regions needs to develop a â€śnew business modelâ€ť based on new and enhanced value chains and technologies if it is to meet the challenge posed by long-term global trends and cope with shorter-term market discontinuities, says BASF board member Andreas Kreimeyer. Addressing the 44th European Petrochemicals Association (EPCA) Annual Meeting, held in Budapest last week, Kreimeyer said that â€śinnovation is the key requisite for sustainable growth.â€ť Innovation can extend existing value chains through new products...
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