EPCA 2012: Differentiation is key to Europe’s survival...

Thoelke: Not much upside for Euro ethylene. Europe's olefins and derivatives industry must focus on adding value to its products, if it is to survive in a rapidly changing global petrochemicals market, says Matthew Thoelke, director/olefins and derivatives, Europe, Mideast, and Africa at IHS Chemical. Speaking at the IHS Chemical Market Seminar, which took place during the European Petrochemical Association’s (EPCA) annual meeting, held recently in Budapest, Thoelke said that Europe's olefins industry is under pressure because of the eurozone debt crisis...

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