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BASF outlines plastics strategy aligned with megatrends

12:22 PM MDT | July 1, 2013 | —Natasha Alperowicz in Ludwigshafen

BASF intends to capitalize on growth in the consumption of plastics and tap into new markets driven by global megatrends. The company outlined its plans at a press briefing in Ludwigshafen on 25 June. In a keynote address, Martin Brudermüller, BASF’s vice chairman with responsibility for performance materials and Asia/Pacific, said that megatrends call for plastic solutions. “We see three main areas that are highly relevant for chemistry in general and innovative plastic materials in particular: resources, environment, and climate,” he...

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