Business Growth Still a Priority, Survey Says

A SpecialChem survey of about 570 marketers in chemicals and plastics companies found that 51% say business growth remains a priority this year. This in spite of the recession, say marketing and innovation experts Phil Allen and Kevin Weir, who cited the survey in an article on marketing and innovation integration in the chemicals sector. Companies tend to reduce spending for marketing and innovation during economic downturns, Allen and Weir say, even though such spending yields long-term results in terms of EBIT and share value. Risk-averse behavior leads to a...

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