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Regions :: Western Europe :: Germany
Altana survey: Underestimated potential for innovation in Germany
August 4, 2014 | Michael Ravenscroft
Globalization and short product life cycles are further pressuring companies to open up their innovation processes, says specialty chemicals company Altana (Wesel, Germany). But, according to a survey of German industrial managers on success factors for innovative companies, systematically using external knowledge ranks least relevant for successful innovation. Only 7% of companies consistently incorporate external expertise into their innovation processes, although 20% regard external expertise as important, according to the survey. But in 13% of companies with...
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