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BASF to establish regional headquarters for electronic materials business at Seoul

7:04 AM MDT | March 27, 2013 | Deepti Ramesh

BASF says it will establish its regional headquarters for the electronic materials business unit at Seoul, in order to strengthen the business in Asia/Pacific. The regional headquarters will be established in a staggered approach within the first half of 2013, and will include dedicated regional functions for marketing and product management, sales, management and operational management. Regional activities for the business unit are currently coordinated from Hong Kong. “Setting up regional headquarters in Korea will allow us to be closer to the market...

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