BASF shuffles portfolio, reduces number of segments and divisions

BASF announced today that it is optimizing its organizational structure to reflect the company’s strategy. BASF is reducing the number of segments from 6 to 5 and the number of divisions from 15 to 14. The changes will be effective as of 1 January 2013. “In the new organization, the bundling of product groups with the same business model will help management to better focus on the success factors necessary to be a market leader both in meeting customers' needs and in operational excellence,” says Kurt Bock chairman of BASF.  ...

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