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Bayer and Zydus Cadila Form Pharmaceuticals Joint Venture in India

3:12 AM MST | January 28, 2011 | Natasha Alperowicz

Bayer HealthCare and Zydus Cadila (Ahmedabad, India) signed an agreement in Mumbai today to form an equally owned marketing and sales joint venture, Bayer Zydus Pharma (Mumbai). The formation of Bayer Zydus Pharma is a "crucial element" in Bayer's strategy to build a stronger presence in the emerging markets, the company says. "With this step, we aim to signficantly accellerate our capabilities to better serve the fast growing Indian market," says Jörg Reinhardt, CEO of Bayer HealthCare. Both partners will bring into Bayer Zydus Pharma a...

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