Fine Tuning the Echo Boom

Several industry firms are reaching out to students of all ages and their teachers with initiatives aimed at boosting math and science skills. BASF, Honeywell, Lyondell Chemical, and many other industry firms each offer programs and workshops geared to arouse the interest of the “echo boomers”—the children of baby boomers—in chemistry. Force of science: FMA Live! puts Newton’s laws into perspective. “We see this grass-roots work as an investment in the future,” BASF says. One of the company’s programs, called...

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