People & Business :: Reach
Conference: A Post-Reach Vision of Chemical Substitution
5:47 AM MDT | July 11, 2008 | Alex Scott
The chemical industry should incorporate cradle-to-cradle (C2C) recycling of chemicals, and toxic chemicals should be phased out, according to Michael Braungart, a leading environmental chemist, founder and CEO of the Environmental Protection and Encouragement Agency (EPEA; Hamburg, Germany), and co-owner of McDonough Braungart Design Chemistry (MBDC; Charlottesville, VA). Braungart: C2C boosts top line growth. Braungart presented his outline for a successful chemical industry in the post-Reach era in a keynote presentation at a conference and...
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