IHS Chemical Week

People & Business :: People/Executives

Webcast: Chemical Industry Lags in Customer Differentiation

11:28 AM MDT | May 17, 2011 | Vincent Valk

The global chemical industry is "historically a laggard" in differentiating amongst customers who may have different needs, says Goetz Erhardt, senior director/management consulting service line at Accenture (Dublin). Erhardt spoke last Tuesday on CW's webcast, Strategies for the Chemicals Sector: How to Become Customer Smart. Speakers said that there are a number of steps chemical companies can take to achieve a better understanding of customers' needs. A survey of 1,200 chemical industry respondents conducted by Accenture, ACC and TruePoint...

This information is only available to Chemical Week subscribers.

Username:
Password:

Forgot your user ID or password?
Click here to have it sent to you.

Risk Free Trial

Email Address

First Name

Last Name

Click here to register and get your RISK-FREE access to chemweek.com

Not an IHS Chemical Week
24/7 member yet?

Here's why you should be:

  • Searchable online archive access of the last 2 years of Chemical Week.
  • Print or digital magazine subscription
  • Price and market change alerts
  • Economic data and statistics
  • Buyers' Guides
  • Webcasts | whitepapers

 

 

 













 
contact us | about us | customer care | privacy policy | sitemap | advertise

ihsCopyright © 2014 IHS, Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.

North Asia Russia Southeast Asia China India/Pakistan Middle East Eastern Europe Western Europe Central America Canada USA Australia/New Zealand South America Africa