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People & Business :: People/Executives Linking Marketing and Innovation Improves Results in Both, Experts Say2:03 PM MST | March 4, 2009 | Vincent Valk Building a strong link between strategic marketing and innovation creates an environment in which excellence in both can thrive, according to a report by Phil Allen of GEMS Europe (Zug, Switzerland) and Kevin Weir of ISiB (Buehl, Germany). In spite of this... This information is only available to Forgot your user ID or password?
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