IHS Chemical Week

People & Business :: People/Executives

Linking Marketing and Innovation Improves Results in Both, Experts Say

1:32 PM MST | March 3, 2009 | Vincent Valk

Building a strong link between strategic marketing and innovation creates an environment in which excellence in both can thrive, according to a report by Phil Allen of GEMS Europe (Zug, Switzerland) and Kevin Weir of ISiB (Buehl, Germany). In spite of this, surveys have shown that many companies slash budgets for both during economic downturns. Integrating marketing and innovation, however, can help a business to perform optimally. In a B2B market such as the chemical industry, strategic marketing brings a market focus to strategy development and take a...

This information is only available to Chemical Week subscribers.


Forgot your user ID or password?
Click here to have it sent to you.

Not an IHS Chemical Week member yet?

Here's why you should be:

  • 31 issues of Chemical Week magazine in print or digital format
  • Critical daily news and analysis on chemweek.com
  • Free mobile edition 
  • 20+ years of online archives
  • Topical e-newsletters that capture the most impactful events
  • Special issues with a regional or company focus
  • Global Outlook issue

Subscribe now

100% Satisfaction Guarantee
If at any time you are not completely satisfied with IHS Chemical Week, simply notify us and we'll refund the balance of your paid subscription - no problem.

Learn more about group subscriptions and site licenses.


contact us | about us | customer care | privacy policy | sitemap | advertise

ihsCopyright © 2015 IHS, Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.

North Asia Russia Southeast Asia China India/Pakistan Middle East Eastern Europe Western Europe Central America Canada USA Australia/New Zealand South America Africa