Green Chemistry

Ahost of internal and external pressures—including regulations, voluntary programs targeting reduced fossil fuel use, and increased public demand for green products in the U.S. and Europe—are causing chemical companies to ramp up their green chemistry programs. But companies are not applying green chemistry principles without paying attention to the potential economic payoff. Executives say that green technologies must compete on financial terms with existing processes or with product attributes that customers are prepared to pay for. The principles...

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