People & Business :: Green Issues
Dow's Olympic Mascot Highlights Green Efforts
12:17 PM MDT | August 7, 2012 | Lindsay Frost
Hopeiary cheers at the London Olympics. Dow Chemical’s sponsorship of the London 2012 summer Olympics includes Dow’s mascot, Hopeiary, which highlights efforts to improve the event’s environmental footprint using Dow’s products. Hopeiary was developed by Dow and its creative agency DraftFCB Chicago with the help of Jim Henson’s Creature Co. Dow says it developed the 6'8" green, faceless, hedge man creature Hopeiary as an “accessible way to express and reflect Dow’s Olympic sponsorship and commitment to help make the...
This information is only available to Chemical Week subscribers.
Forgot your user ID or password?
Not an IHS Chemical Week member yet?
Here's why you should be:
100% Satisfaction Guarantee