IHS Chemical Week

People & Business :: Green Issues

Dow's Olympic Mascot Highlights Green Efforts

9:15 AM MDT | August 2, 2012 | Lindsay Frost

Hopeiary cheers at the London Olympics. Dow Chemical’s sponsorship of the London 2012 summer Olympics includes Dow’s mascot, Hopeiary, which highlights efforts to improve the event’s environmental footprint using Dow’s products. Hopeiary was developed by Dow and its creative agency DraftFCB Chicago with the help of Jim Henson’s Creature Co. Dow says it developed the 6'8" green, faceless, hedge man creature Hopeiary as an “accessible way to express and reflect Dow’s Olympic sponsorship and commitment to help make the...

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