Sustainability Blogs Slam Corporate ‘Greenwashing’

Consumers have long been making their attitudes known about personal and corporate responsibility toward the environment through online blogs, but a new study shows that the online buzz about sustainability grew by as much as 50% last year. “Sustainability through the Eyes and Megaphones of the Blogosphere,” a Nielsen Online (New York) report, shows that discussions are going well-beyond global warming and climate change. Consumers are also quick to condemn “greenwashing,” or when they suspect that companies misrepresent their...

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