IHS Chemical Week

People & Business :: Corporate Social Responsibility

Dow Olympic Wrap Shrouded in Criticism; too Much Looking Back - or Not Enough Looking Forward? (update)

8:49 AM MDT | August 17, 2011 | Alex Scott

Dow Chemical in the past few days unveiled plans to wrap the London 2012 Olympic athletics stadium in material. The wrap will be comprised of 336 panels each 25 meters tall by 2.5 meters wide. Although Dow gets to show its logo on the panels up until June 26, 2012, after that point the panels will feature an artistic design. No logos are allowed at the Olympics during the event itself. The panels are made from polyester with a coating of low density polyethylene. After their use at the stadium the panels may be repurposed as shelters for refugees, says Keith...

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