IHS Chemical Week

People & Business :: Corporate Social Responsibility

ACC Launches Next Phase of Essential2 Ad Campaign

10:08 AM MDT | October 31, 2007 | Esther D’Amico

ACC has launched two new television commercials aimed at raising employee and public awareness of the industry’s contribution to consumer products and technology. The ads are the latest step in the trade group’s two-year-old Essential2 campaign, and are running on ACC’s americanchemistry.com Web site as well as on CNN and other cable and TV stations. The ads, entitled “Anthem” and “Clean,” include images of people using products that contribute to their health, safety, or personal care. In Anthem, which includes images of...

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