New Fortified Sodas to Add Fizz for Suppliers?

Coca-Cola and PepsiCo each recently announced plans to unveil new carbonated drinks fortified with minerals and vitamins. The products, described as “sparkling beverages,” will allow the soft drink companies to expand their portfolios and compete against healthier, non-carbonated beverages, analysts say. Refreshment break: Market expands for ingredient suppliers. The products may also provide opportunities for ingredient suppliers that can serve these firms. Coca-Cola’s product will contain niacin, vitamins B6 and B12, magnesium, and zinc. The...

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