Case Study: How a Small-to-medium sized U.K. Chemical Firm is Coping with the Economic Downturn

Below is an unedited letter from a the head of a small-to-medium sized chemical company based in the U.K. detailing the firm's operational difficulties experienced during the past few months.   I am the Managing Director of a UK Chemical Company and wrote this case study on 25th February 2009. It is intended to provide a real life example of what many companies in the UK are facing as they battle to survive the recession and take advantage of a newly emerging global market place where China is no longer cheap and the UK is suddenly competitive.  ...

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