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People & Business :: Companies

BASF's Hambrecht: Preserving Europe's Prosperity Through Innovation

7:32 AM MST | February 9, 2010 | Natasha Alperowicz

BASF's chairman Juergen Hambrecht says that Europe needs to be more innovative than its competitors to preserve prosperity.  Speaking to German journalists on behalf of the European Round Table of Industrialists (ERT) forum of top European business leaders, Hambrecht presented a vision for a competitive  Europe in 2025. "We need to combine our strengths and focus on the sole opportunity that we have: We need to be more innovative than our competitors. Europe is not able to undercut cheap wages in other regions, so...

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