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BASF alters logo to mark 150th anniversary

5:51 AM MDT | September 3, 2014 | Ian Young

BASF says it will modify its logo to mark the company's 150th anniversary in 2015. The slogan We create chemistry will be introduced into the logo, replacing The Chemical Company, BASF says. "This change to the company's brand identity underlines how BASF collaborates and innovates with customers and partners to contribute to a sustainable future," the company says. "The new claim refers not only to science but also to the chemistry between people, which is at the core of BASF and its brand," says BASF chairman Kurt Bock. "We create...

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