Watch it now - On Demand.*
Webinar Cost: $199.00
Unlimited access until January 21, 2010.
In this webcast Phil Allen, marketing excellence practitioner and value creator, draws on his extensive understanding of the world of marketing to provide insights into how chemical companies should position their marketing strategies in the face of the global economic slowdown. In this webcast you will receive takeaway data and recommendations for action.
Marketing is about developing lasting relationships with customers who prefer to do business with your brand, because it makes their experience more positive. The relationship and the brand experience must be sustainable through good times and tough times. The tough times are when your customer really needs and values your support. Despite this fact, many companies succumb to the pressure to reduce marketing activity when times are tough, seeing marketing as an avoidable expense rather than an investment in value. “This is a false economy,” Allen says.
So what are the key things you need to do right now? What questions should you be asking? What tools can you use to drive up company value in the downturn?
Phil Allen, who has 30 years experience in driving value from marketing in chemical and plastics companies, will answer these questions and more.
On this Webcast you can expect to:
Listen to Q&A* session between the audience and the speaker after the presentation that enabled debate around the most pressing issues relating to marketing in the chemicals sector.
- Receive proprietary market research-based knowledge including substantial data on the topic under discussion and interpretation of that data
- Receive analysis of the most appropriate marketing tools for the chemical sector during a downturn
- Learn about best practice steps for implementing critical marketing tools
*Q&A session was recorded during live broadcast on January 21, 2009.
President and Value Creator for GEMS Europe GmbH and MarketAbility, and Co-founder and Managing Director of Value2 GmbH
Phil Allen has 30 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.
Since 1997 Phil has been running GEMS/MarketAbility, a global marketing and sales excellence practice, creating value for clients by helping them to apply marketing and sales excellence and customer value management to their businesses. GEMS/MarketAbility delivers practical marketing and sales for value growth, facilitating marketing and sales strategy development and implementation working together with the client’s team.
GEMS/MarketAbility serves many multinational and global blue-chip clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.
Juan Senor, Senior Editor at the International Herald Tribune, praised Phil in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. GEMS and MarketAbility have featured in recent TV-profiles on Euronews and CNBC.
His latest new venture Value2 GmbH, in partnership with 5C!Concept, offers a unique approach to deliver new synergies and impacts for marketing and sales by combining the benefits of analytical and interpersonal skills and competences into an integrated double-impact programme tailored to the needs of marketers, sellers, sales management and key account management in a series of interactive workshop and coaching programmes
Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen, published by McGraw-Hill and American Marketing Association Jan 2003.