IHS Chemical Week
Integrated Marketing and Innovation: Best Practice for Sustainable, Profitable Growth

There is an intimate link between marketing, innovation and profit. Few companies, however, know how to best position their marketing and innovation machines to ensure maximum, sustainable, profitability. In an economic downturn – with companies slashing budgets in these areas – it is especially important for businesses to understand the role of marketing and innovation, and integrate them appropriately to drive growth.

In this CW webcast Innovation Expert Kevin Weir, Marketing Excellence Practitioner Phil Allen and Dow Corning's Science & Technology Director Brad Reitz explain those links and discuss how companies can integrate marketing and innovation to keep the wheels turning even in tough times. They explain how an organization can leverage its skills, knowledge and resources for sustainable profits and growth, regardless of the economy.

About the speakers

Phil Allen

Phil Allen has 30 years of hands-on sales, marketing, customer value management and key account management experience at national, continental and global level in multi-national corporations including Albright & Wilson, Bayer AG, English China Clays, Hilti AG and The Dow Chemical Company.

Since 1997 Phil runs global marketing and sales excellence practice, GEMS and MarketAbility - creating value for clients by helping them to apply marketing and sales excellence and customer value management to their businesses. GEMS/MarketAbility delivers practical marketing and sales for value growth, facilitating marketing and sales strategy development and implementation working together with the client’s team.

GEMS/MarketAbility serves many multinational and global blue-chip clients in the chemicals, plastics and energy industries as well as providing hands-on practical advice to clients in several other B2B markets.

Phil’s pragmatic, down-to-earth approach to marketing and sales is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” published by McGraw-Hill and American Marketing Association.


Kevin Weir

Kevin Weir is an MBA graduate in Marketing Management from City University in Frankfurt, Germany, and attained Graduate of the Royal Society of Chemistry status at Cambridge College of Arts and Technology, England.  
Currently, Kevin directs “The Innovation Center” in Baden-Baden, Germany, an open, collaborative hands-on environment for productive innovation. 

Kevin has developed a simple, intuitive framework of training and supporting innovation management I.T. called “Rapid Innovation”. This program is designed to accelerate innovation programs, reduce cost and risk, and increase return on innovation investment. 

For much of his career, Kevin had management roles with The Dow Chemical Company. Through assignments based in the USA, Germany and the UK., he led many successful, international, New Business Development initiatives.  Specializing in plastics, foams, adhesives and composites, he helped create and launch new systems and solutions designed for road transportation, building and construction, cold storage and specialized packaging applications.  His innovation initiatives included the launch of a state-of-the-art Super Insulation product using micro cellular foam. Kevin is also a certified Six Sigma Black Belt.  

Earlier in his career, Kevin worked 7 years for Shell Chemical UK, developing his skills in science and technology.
Brad Reitz

Brad Reitz is currently the Science and Technology Director for Dow Corning’s Business and Technology Incubator (B&TI). The B&TI is chartered with discovering and building significant new business opportunities for the Corporation.                    

Before joining Dow Corning in 2007, Brad spent 8 years at General Electric in numerous leadership roles, most recently as the Global Technology Director for the Electronic Materials Business in GE Advanced Materials.  Brad also held engineering leadership positions at Seagate Technologies and Iomega Corporation, both in San Jose, CA.

Brad received a doctorate in Inorganic Chemistry from Stanford University and a B.S. in Chemistry from Furman University. 

“Dow Corning’s culture encourages leaders to think about innovation in a total sense” said Reitz. “Our leadership in silicon science, driven by customer needs and business imperatives, helps fosters an entrepreneurial start-up mentality amongst our leaders in the organization, ultimately producing better solutions for our customers.”

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